Craft a brewing business plan: Tips from a brewery in planning May 14, Chris Crowell How do you turn a brewing passion into a brewing business? Craft brewers across the country mull that question over each day, with each brewer needing to address regional challenges and seek new strategies for seizing opportunities. What sets you apart?
The Production Process Involved in a Brewery There are basic steps in the brewing process and the steps include malting, milling, mashing, lautering, boiling, fermenting, conditioning, filtering, and packaging bottling, canning et al.
So also, there are three main fermentation methods that are employed in brewing. They are; warm, cool and spontaneous.
Fermentation might take place in an open or closed fermenting vessel; a secondary fermentation could also occur in the cask or bottle. There are also a number of additional brewing methods, such as barrel aging, and double dropping et al.
When it comes to brewing beer, the first step a brewer needs to take before getting to work is to ensure that their brewing grain is available and well starting a microbrewery business plans.
If you are not going to be malting your own barley, it means you will either choose to mill or out rightly crush the grains.
This significantly important step can help define the success of the brewing process. In essence you just have to crush the grains enough so much so that it exposes the starchy center of the barley seed without causing any damage to the grain hulls that enclose them. For example, if the grain — crush is too course, not enough of the starch will be converted to fermentable sugars and also if the grain — crush is too fine, the husks, which act as a filter bed for the brew will be destroyed, and the brew will become sticky and unusable.
The success of a brewing process cannot be said to be complete if the packaging is not attractive; so ensure that you brand your packaging container to help you attract customers and also to promote your beer brand.
Starting a MicroBrewery — The Marketing Plan Marketing ideas and strategies for a Microbrewery Marketing your beers is perhaps a major part of your brewery plant business and as such you must employ an aggressive approach. This is so because there are well established breweries that have over tine been able to corner a good chunk of the available market and for you to get your own fair share; you must work hard and smart These are some of the marketing ideas and strategies that you can adopt for your coffee shop business; Leverage on Direct Marketing Sponsor TV and Radio Programs Erect your Billboards in Strategic locations around the city Making use of sales Agents and sales reps Leverage on Online Marketing via your official website, social media platforms and blog et al Leverage on Referral Marketing Revenue Sharing Business Partners Event Planners and Contractors Public relations during exhibitions and corporate events Factors That Will Help You Get the Right Product Pricing for your Beer It is a fact that any fluctuation in cost of raw materials that are used in brewing beers directly impacts margins.
One of the ways to get the right pricing and still make reasonable profit from the brewery business is to ensure that you buy your raw materials directly from a wholesale distributor or a farm market.
This will help you to mitigate cost fluctuations. You can as well employ only key employees and outsource some roles that are not essential. With that, you will be able to cut cost of running the business and that will in turn help you get the right pricing that will enable you sell at a lower price and in turn attract loads of customers.
Possible Competitive Strategies for Winning Competitors in the Brewery Industry When it comes to competing favorable in the brewery industry, then you must always come up with strategies that will give you leverage over your competitors.
Your strategies should not be restricted to only marketing and promotion, you should also ensure that you come up with unique beer flavors. The truth is that, it is natural for customers to try out new stuffs especially if the new product is well promoted and advertised.
If they find out that the product meets their need, they are likely going to make up their mind to start buying the product going forward. Possible Ways to Increase Customer Retention in a Microbrewery Business When it comes to retaining your customers in any business, you must work hard to continue to meet and even surpass their expectations whenever they buy your goods and services.
The success of any business is directly proportional to the numbers of repeated business they are able to generate. If a company is able to achieve over 60 percent retention the company will sure experience huge turn over.
These are the ways you can make use of when it comes to improving your customer experience so that you can create a good impression and generate repeated sales from them: Give your customers to order for your locally brewed beers and get them delivered in any location of their choice within the area that we cover Make use of effective customer relationship management CRM software to effectively manage your clientele base.
Ensures that you carry your clients along when making decisions that directly affect them. Creating Brand Awareness and Corporate Identity for your Microbrewery Your business brand has to do with the way people perceive your business to be which is why you should be deliberate when it comes to communicating and promoting your brand.
In promoting your brand and corporate identity, you endeavor to leverage on both print and electronic media. As a matter of fact, it is cost effective to use social media platforms to promote your brands, besides it is pretty much effective. As the chief executive officer or plant manager of a brewery company, it is you responsibility to give direction to the business.
Part of what you need to do is to ensure that you create time for office meetings; a time where challenges, feedbacks, projections and relevant issues are discussed. The meetings could be daily, once in a week, twice a week or once in a month. The bottom line is that there should be consistent meetings in your organization.
Carrying out appraisals on a regular basis and training your employees will help you run your organization effectively. You can choose to fully or partially sponsor some of the certifications.
Lastly, you should keep your doors open for suggestions from members of your team and your clients. It is very important to reward excellent performance in your organization; it will go a long way to encourage healthy competition in your organization.Starting a Microbrewery Business – A Complete Guide Industry Overview According to statistics made available by the Brewers Association of America, the overall sale of beer in the United States grew by percent, the volume sale of craft beer grew by percent, and the sale of import beer grew by percent, while the export of craft.
Feb 17, · Start a Successful Business Making Your Own Craft Beer. by: Anthony St. Clair Starting a microbrewery and brewing great beer is not a solo endeavor. It is a constantly coordinated, ongoing set of relationships with customers, government officials, craftspeople, and your internal people.
from reviewing business plans to helping /5(22). Oct 24, · A new business plan is nanobrew first, and that can be as small as 2 40 gallon brewkettles setup, can be done on the cheap for $6, and some smart labor.
A really good local startup has done this to get there reputation made, name known, and some cash saved. Developing Your Brewery Business Plan w/ Aaron Brodniak This week, I am really excited to welcome Aaron Brodniak to the podcast.
Aaron Brodniak has worked in a number of different breweries and has held the titles of Head Brewer for a microbrewery and Regional Brewer for a chain of brewpubs.
Having launched multiple companies, helped establish more than 50 breweries, and authored more than a hundred business plans and feasibility studies, start-ups are what I know and love. Constant innovation, the pursuit of perfection, and a passion for craft brewing are what define our company.
After the class, the business plans were submitted into a competition, and the team’s plan finished second out of 29 entries in the Denver Metro Regional Business Plan Competition. From there, the business plan was submitted to the Leading Edge Statewide Business Plan Competition.